Portfolio
Video work
Photography
Work Experience
Founder & Creative Director at SC Media (Kuala Lumpur, Malaysia) APR 2025 - Present
• Lead creative development, production, and post-production across brand and digital content.
• Design visual strategies that simplify and amplify brand narratives.
• Manage all aspects of project delivery, client relations, and creative direction.
Digital Content Creator at Bacha Coffee (Singapore) FEB 2024 - MAR-2025
• Concept Development: Designed and executed visually engaging social media campaigns, including the first 24 Hours of Bacha Coffee campaign on International Coffee Day 2024.
• Visual Storytelling: Directed and managed photoshoots and video productions to showcase the brand's premium coffee offerings and lifestyle appeal, enhancing brand identity across digital platforms.
• Social Media Strategy: Created compelling content tailored to diverse audiences, driving engagement and expanding the brand's online presence primarily on Instagram.
• Collaborative Campaign Execution: Worked closely with cross-functional teams to align content with marketing objectives, ensuring cohesive storytelling and consistent brand messaging.
Content Producer at BFM Media (Kuala Lumpur, Malaysia) JAN 2021 - AUG 2022
• Created original media content from conception to distribution across various social media platforms which grew the company’s social media presence on Instagram by approximately 40,000 followers over 1.5 years.
• Assisted in the conception and production of 8 new series on the various BFM89.9 media platforms.
• Led early development for an in-house Multicam Live-streaming system that was later used during coverage of the 2022 Malaysian General Election.
Production Assistant at Aspect Ratio Studios (Selangor, Malaysia) AUG 2020 - DEC 2020
• Assisted in production of commercial content for brands such as Samsung, Dyson and Malayan Banking Berhad.
• Worked as a Casting Director for a commercial with McDonald’s Malaysia for their 2021 Chinese New Year Campaign.
Intern at GEN-SOCIAL (Cardiff, Wales) AUG 2019 - DEC 2019
• Filmed and edited promotional material for various global events organised by United Dance Organisation.
Education
BA Media Communications at Swansea University SEPT 2017 - JULY 2020
MA Global Media Industries at King’s College London SEPT 2022 - SEPT 2023
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